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Successful Event & Meeting Planning: How to Boost Attendance

Consider the fact that the annual meeting is the single largest source of non-dues revenue for most associations. Also consider the fact that most exhibitors view a sizable base of interested, qualified buyers as the linchpin of a successful trade show. Consequently, it’s in the best fiscal interest of your organization to ensure that as many delegates as possible turn out for your event. Meeting planning should include promotion which is the key to increasing attendance figures, provided that the rest of the “Four Ps” — product, price, and place — have been properly developed.

Planning a Meeting? Do Your Homework

Before drafting the marketing plan for your next meeting, ask yourself the following questions:

o Are you certain that you’re offering the best educational program to your audience? Do you ask your attendees and members (including those who do not attend) what they need to know and learn to prosper professionally and personally? Are you responding to their needs? Do you actively seek grants, partnerships, and sponsorships that will help you afford to bring the best to your delegates?

o Are the cities you choose affordable and accessible? Are the room rates suitable? Are your registration fees reasonable and competitive while yielding acceptable profit margins?

o Are the time of year and the day of week pattern easy to sell to your audience? (Educators are usually free in the summer, while entrepreneurs of any ilk may have a hard time pulling away from their source of income on weekdays.)

o Is your event scheduled so as not to compete with other industry (public and private) events or your own organization’s regional events?

o Is your marketing database the most comprehensive and accurate it can be? Has it been tested, corrected, and USPS-certified? Have you captured the names of all potential attendees from Web inquiries, product purchases, membership inquiries, exhibitor surveys, and marketing alliances with related associations?

o Are your conference mailings frequent enough and timely? Do respondents have sufficient time to budget for the event, get permission to attend the event, and benefit from the early-bird registration cutoff date and the hotel cutoff date in general? Is your program printed far enough in advance to allow you to take advantage of the significantly cheaper, yet slower, nonprofit or bulk mail rates?

o Are you missing opportunities to promote your meeting? Frequently missed opportunities include e-mail signatures, broadcast fax cover sheets, letterhead, ads and articles in every newsletter and magazine you produce, inserts in dues renewal letters and all other outbound correspondence, announcements to the trade press, and splashy unveilings at the previous year’s convention and all mid-term events. Do you provide your local chapters and exhibitors with turnkey packages that enable them to support the marketing of the national meeting?

Keep in mind that many activities are competing with your conference for a share of a potential attendee’s time and discretionary funds these days. Less personal time; shrinking educational budgets; and an increasing number of educational opportunities available locally, regionally, and on the Internet are forcing meeting planning managers to create a more sophisticated, quantifiable approach to marketing than ever before.

Do the Math

According to the Professional Convention Management Association’s Ninth Annual Meetings Market Survey, marketing and promotion account for 11.1 percent of event expenses. Compare this figure to the amount that you are spending to promote your event. Are you spending enough? Too much? Let’s calculate.

Assume your attendance goal is 1,500 — an increase of 5 percent over the previous year — and your registration fee is $500. If you achieve your goal, you would generate $750,000 in gross revenue. If you spend the industry average of 11 percent to secure this attendance, your out-of-pocket marketing expenses would be $82,500 or $55 for each registered attendee.

Given that the acceptable rate of return for direct mail is at most 3 percent, you would need to mail at least 50,000 total pieces to net 1,500 attendees (.03 x 50,000 = 1,500). With a budget of $82,500, your cost per mailer would be $1.65 including postage. But since research has shown that people need to see your message at least three times before they respond, your cost per mailer would drop to 55 cents. Since this is a low unit cost, you would need to be creative with your distribution costs by including the piece with your monthly newsletter or as a polybagged insert with your journal to save on postage. Advance planning is key.

Create a Timeline for your Meeting

The development and utilization of an annual marketing plan and timeline is a meeting planning tool that will help streamline advance-planning issues. If you rely heavily on board members and volunteer committees, a timeline is a particularly valuable tool. It contains all deadlines so that both staff and volunteers know exactly what is expected of them. It serves as a volunteer recruitment device, allowing prospective volunteers to either commit to the time frame outlined or decide that their schedules won’t allow them to participate. And it empowers everyone — volunteers, staff members, and potential speakers — to be on the same page at the same time.

Create the timeline with all deadlines and cutoff dates backed up from the date of the event, including sufficient time for development, layout, printing, and distribution in order to avoid rush fees. Following are a few examples of the elements of a bare-bones timeline:

Initial mailing

The purpose of an initial mailing, most likely a postcard, is to prepare the recipients to act. It should inform them to mark their calendars, prepare travel budgets, check the organization’s Web site regularly for updates and prepare them to be dazzled at the upcoming event. Destination promotion can be included here along with information about any new educational elements resulting from last year’s evaluation. Be sure to send the initial mailer during budget planning time for your industry, typically six to nine months out.

Second mailing

The goal of this mailing is to encourage early registration. The piece, mailed four weeks before the early-bird cutoff date (or eight to 10 weeks before the hotel cutoff date), should include registration and housing forms in addition to finalized information on keynote speakers and seminar topics and presenters.

Final mailing

The purpose of the final mailing, sent out a minimum of three weeks before the hotel cutoff date, is to ask for the order and close on it. It should include all the information that potential attendees need to know to commit — final agenda, list of exhibitors to date, names and photos of all speakers, airline and car rental discounts, optional tours, registration and housing forms, and anything else that will entice them to attend.

You should be able to determine whether an additional marketing push is needed by figuring out the date, historically, by which half of your attendees are usually registered. If the numbers are lagging at that point, you may want to add another mailer, broadcast e-mail, or fax to the mix.

For each element on the timeline, provide a final copy approval deadline, final layout approval deadline, blueline or press proof approval deadline, and mail date. All dates should be realistic, firm, and shared with all parties as early in the marketing cycle as possible. When all elements of the event — from site selection to program planning to exhibit sales — are promoted via a well-oiled marketing machine, the inevitable benefit is increased attendance and satisfied delegates and exhibitors.

Sample Marketing Timeline

14 months out —

Select graphic design/marketing firm. Prepare meeting theme, logo, and introduction for unveiling at current year’s event. Prepare exhibitor pre-prospectus. Prepare call for speakers. (Note: All information should be placed simultaneously on the organization’s Web site and in vendor newsletters. Public relations team has parallel timeline.)

12 months out —

Unveil meeting theme, logo, and introduction at current year’s convention. Provide preliminary destination information. Host committee and CVB should exhibit at event. Update media contacts in press room. Place call for speakers on Web site and hand out to speakers who will be returning. Program committee evaluates current year’s speakers. Renew booth space on site using exhibitor pre-prospectus.

10 months out —

Distribute meeting dates to press and affiliated associations for their informational calendars. Begin exhibitor marketing and continue speaker acquisition. Thoroughly analyze current year’s exhibitor and attendee evaluations and adjust program to address the issues.

9 months out —

Send out initial mailer (or broadcast fax and/or broadcast e-mail) to members and prospects, asking them to prepare their budgets, mark their calendars, and make plans to attend. Announce keynote speakers and entertainment if possible. Promote destination attractions. Create and approve registration and housing forms. Create PDF and/or interactive forms for Web site. Prepare confirmation letterhead, envelopes, and fax cover sheet.

9 to 6 months out —

Education committee updates members and exhibitors on key speakers and vendors signed up to date via Web site and newsletters. Prepare early-bird registration mailer. Prepare press releases and contact lists, complimentary trade show passes, and marketing materials for inclusion in exhibitor service kits. Send event logo to general service contractor for kit covers. Place event promotion ads in affiliated journals and association’s publications.

6 months out —

Send out early-bird mailer. Include registration and housing forms for attendees and exhibitors. Develop preliminary program. Update Web site.

4 months out —

Mail preliminary program, providing specific information on speakers, educational sessions, and the destination as well as registration and housing forms. Post registration and housing forms on Web site. Develop final program mailer. Send list of pre-registered attendees to exhibitors for their pre-event promotions.

3 months out —

Send out final program mailer. Organize public relations efforts for venue and local attendance. Prepare/place ads in local publications if appropriate. Send last-chance broadcast fax or e-mail if necessary. Prepare promotional splash for next year’s event for closing ceremony. Prepare materials for your own booth in exhibit hall or welcome area.

Immediately before meeting or event —

Prepare directory, proceedings, and on-site materials, including art for signage, sponsor banners, at-a-glance agendas with room assignments, miscellaneous attendee instructions, message boards, emergency contact information, and other bag stuffers as needed.

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:

  • Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.
  • Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.
  • Even if you can produce your business cards at home using an inkjet printer, have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business, so let them convey the best possible one.
  • Avoid using standard clip art as your business logo. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally made for your business. Nowadays, there are online companies that can produce a professional logo for as little as $25, so there is no excuse for not having one made.
  • Put up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address in your business card and, depending on the business you are in, it may make you lose credibility.
  • Keep all the information in your business card current. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.
  • Keep your business card simple. Don’t use too many fonts or try to cram too much information in it. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn’t get lost.
  • If you live in the US, limit your business card size to 3.5″ x 2″. Anything bigger will not fit in standard card holders and your card may end up in the trash. Business cards in Europe tend to be larger, but so are the wallets and card holders.
  • Make sure that your business card reflects your image. If you are an artist or a graphic designer, it is OK to use trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better.
  • Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).
  • Find a way to make your business cards stand out. I’ve seen business cards with one of its corners cut in an angle, or with an interesting texture, all of which makes your business card stand out of the crowd. The best one I’ve seen is from an interior designer, who used a hologram to show a room before and after a redesign.
  • Make your business card easy to read: use high contrast between the background and the type. Light background with dark type works better.
  • After your logo, your name should be the largest piece of information on your card.
  • Make sure that all the information on your card is printed in a large enough typeface to be easily readable.
  • Run your business card copy through a spell checker and double-check your contact information.
  • Keep your business cards with you at all times. Keep a stack in your car, in your house, in your office, and in your wallet.
  • Leave your business cards in billboards at supermarkets, schools, stores, libraries, etc.
  • When giving away your card, give two or three at a time, so that your contacts can in turn distribute them to other people. This will not only help you distribute them faster, but will generate a beneficial “endorsing effect”.
  • Include a business card with all your correspondence. People may throw away the letter, but will usually keep the business card.
  • Make your business card go the extra mile: use the back of the card to print more information: special offers, checklists, schedules, etc.
  • Throw in a business card in every product you ship.
  • Send a business card with any gift you send, instead of just a card with your name.
  • Scan your card and use it as an attachment to emails.
  • Use your business cards as name tags. Get a transparent plastic cover with a pin, and attach it to your lapel. Wearing it on your right side tends to make it more noticeable.
  • Use your business card as a name tag on your briefcase. Make sure that your company logo and tagline are visible. This way, your business card will turn into a “conversation piece” during plane rides, which may help you meet interesting people and good business contacts.
  • Use your business card as an ad: many publications offer “business card size” classified ads. If you design your business card properly, it can double up as an ad in those publications.
  • Don’t give your business card too quickly. It may be perceived as pushy. Try to establish a conversation with your prospect first. For example, ask them what do they do. That will usually prompt them to give you their card. That is the perfect moment to give them yours.
  • Don’t try to give your card in situations where many people are giving them to your prospect. Wait for a moment when you can capture your prospect’s attention span.
  • Another tactic you can try when your prospect is overwhelmed and can’t pay you enough attention is to send your card by mail. Pretend you ran out of business cards and ask for theirs. Then, mail them your card and take the opportunity to drop a follow up note.
  • If you have a mobile phone number or a direct phone number that is not listed in your business card, write it at the back of your card before handing it out, and tell your prospect that you are giving them your direct number. This will make your card more important, and less likely to be lost or thrown out.
  • Another way of increasing the chances that your prospect will keep your card is by printing valuable information on the back, for example important phone numbers (local police, hospitals, etc), a calendar, or a football schedule.
  • Offer to hand out cards of complementary (non-competitive) business people in exchange for them distributing yours. An example of non-competitive businesses is real estate brokers and mortgage brokers.
  • If somebody gives you their business card, you should give them yours in return.
  • Always give your business card face up.
  • Take a cue from Far East business people, who hand out business cards with both hands. It helps give the impression that your business card is something very important.
  • If you conduct business internationally, use the back of your card to print a translated version of your business card in your customers’ language. Even if they have no problem reading English, it will be a classy touch and they will appreciate it.
  • If you sell different product brands and want to put their logos on your business card, print them in only one color. Using each logo’s brand colors could make your business card look chaotic and busy.
  • Create a business card in magnet form. Magnets are widely used, to hold important papers on the refrigerator door at home and on file cabinets at work. They are always visible and always get read.
  • When receiving somebody else’s business card, don’t put it away immediately. Instead, keep it in your hand for a while you talk to your prospect, or place it neatly over the table, and try to develop a conversation based on the information on the card.
  • Use the back of the cards you receive to write down important facts about the persons who handed them to you. It will help you enormously when you follow up with them.
  • If you are in a profession where relationship selling is important, it may be a good idea to include your picture in your business card (i.e. real estate brokers).
  • Even if your business is a sole proprietorship, you can still use “account manager” as your title instead of “owner” or “president”. If you do sales (and we all do) “account manager” is a perfectly appropriate title, and it will give the impression that you work for a larger company.
  • Use logos of organizations that you or your business belong to in your business cards. They are an easy way to provide instant credibility to your business. For example, if you operate a repair shop you can display the logo of the National Institute for Automotive Service Excellence (ASE) or the Triple A (AAA). (Check with them first about the terms of use).
  • If you participate in affiliate programs online, you can still use business cards to promote your affiliate links. Use the name of the affiliate company as the company name, use ‘partner’ or ‘associate’ as your title, and the URL of the directory or web page where you have placed your affiliate links as your web address. Just because affiliate programs are online doesn’t mean that you can’t use off-line marketing methods to promote them.
  • If you need to give cards to different kinds of prospects (for example if you are a student looking for work), make business cards with just your name and contact information, and attach custom made self-adhesive labels at the back with information of interest to each specific prospect.
  • Include an information email address (for example: [email protected]) that is set in autoresponder mode, that automatically triggers an email message with full information about your product, service or company. This will increase the effectiveness of your business card since you will give your prospect much more information that you can fit in a card.
  • Take good care of your business cards. Keep them clean and crisp in a cardholder. Don’t give away cards that are bent or damaged.
  • Try to get a cardholder with two pockets. That way, you can use one for your business cards and the other one for the business cards you receive.
  • Keep all the business cards you receive neatly organized in a rolodex. It will save you time and will provide you with a database of contacts with whom to build positive business relationships.
  • Collect all the business cards you can find, even if you don’t need them. Together, they will act as an “idea file” that will provide you with valuable tips that you can use to design your business cards.

Top Ten Websites to Download Free E-Books

Countless freebies can be downloaded over the Internet anytime, depending upon experience of a user and skillfulness in browsing the web. Most people are interested in free e-books for providing themselves with different types of knowledge. Despite those e-books are shared free of charge among readers around the world, some of them are even qualified for academic reference. Free e-book reader application software downloads are also available in most of them. The following list of websites will be useful for the ones who are eager to look for free e-books.

(1) free-ebooks. net

In this website, one can find varieties of links to the information needed. Anyone can join this website and sign up for free. To get started a category can be selected or browsed by the title of the book.

(2) freebookspot. com

FreeBookSpot is an online source of free e-books download. There are 4485 free e-books in 96 categories which storage is up to 71, 97 GB. Search and download is available to get free books in various categories like scientific, engineering, programming, fiction and many other books. No registration is required to download free e-books.

(3) gutenberg. org

There are nearly 30000 free books in the Project Gutenberg which is named after German printing pioneer, Gutenberg. Not only common readers but also researchers and scholars can depend upon the reference source available in this website.

(4) e-book. com. au/freebooks

The Internet Public Library provides over 20000 free books available online. Another link to this website is http://www. ipl. org [http://www.%20ipl.%20org]. Even daily newspapers or weekly and monthly magazines around the world also can be read free.

(5) getfreeebooks. com

Getfreeebooks. com is a free e-books site where free books can be downloaded totally free. The e-books which one can find within this site are collected from all around the globe. There are a lot of fiction and non-fiction e-books for every reader’s choice.

6) ebookdirectory. com

This website provides readers with different useful links. Downloadable amount covers 20000 free e-books which include computer, self-improvement, literature, business, publishing, children and more. Every free e-book seeker should not miss directory contents available there.

(7) onlinefreeebooks. net

OnlineFreeEBooks provides links to various e-books (mostly in PDF) spanning in 9 big categories which are: Automotive E-books, Business E-books, Engineering E-books, Gadget E-books, Hardware E-books, Health & Medical E-books, Hobbies E-books, Programming & Technology E-books, Sport & Martial Art E-books.

(8) ebooklobby. com

Free e-books in eBookLobby are divided into different categories which range from business, art, computing, technology education and so on. Any appropriate category of e-books can be searched and downloaded according to need.

(9) onlinecomputerbooks. com

OnlineComputerBooks contains details about free computer books, free e-books, free online books and sample chapters related to Information Technology, Computer Science, Internet, Business, Marketing, Math, Physics and Science which are provided by publishers or authors.

(10) freetechbooks. com

FreeTechBooks lists free online computer science, engineering and programming books, textbooks and lecture notes, all of which are legally and freely available over the Internet. Throughout FreeTechBooks, other terms are used to refer to a book, such as e-book, text, document, monogram or notes.

Types, Advantages and Uses of Carbon Steel

One of the most popular and widely used construction materials in the world includes steel. Steel is available in different varieties and carbon steel is one among them. This specific form of steel has many unique qualities, advantages and disadvantages compared to other types of steel metals. Steel which contains over 0.8% of carbon can be categorized as high carbon steel. This particular steel is comparatively very hard and brittle. Therefore it is likely to break easily when it is used improperly.

Different Types and Its Significant Features

Steel which contains carbon as the main alloying constituent is known as carbon steel. Based on the content of its basic constituent, it can be classified as follows.

Low or mild steel

Medium steel

High content steel

And ultra-high carbon content steel

Low or mild steel: Mild or low steel contains 0.16-0.29% of carbon. This variety of steel is used for various applications as it is relatively cheap compared to the other types of steel. Mild steel has comparatively lower durability and strength as it contains lesser amount of the main constituent. Used in places when large amount of steel is required, this variety of steel is applicable for various construction purposes.

Medium steel: Another notable variety of steel which is quite strong and resistant to wear and tear. It is mainly used for automotive components and large metal structures.

High carbon steel: This variety of steel is very strong and is mainly used for manufacturing high-strength wires and springs.

Ultra-high steel: These steels are mostly used for non-industrial purposes as it is very hard and strong. It is used to manufacture axles, knives and other hard materials.

Basic Advantages and Disadvantages

This unique variety of steel has considerably many advantages compared to other types of metals. Its usage and features may vary according to individual purposes. Due to its immense strength and durability, it is used to make masonry nails and cutting tools. Steel with high content of carbon has huge hardness levels and can resist wear and tear. It is therefore used in many industries to manufacture metal cutting tools and other machinery. It is also used to manufacture drill bits, knives, wood cutting tools, saws and metal cutting tools.

Some of the greatest disadvantage of this variety of steel includes its brittleness. It cannot be used for any type of welding work as it may fracture or break easily. Steel with less content of the main constituent is more likely to break so it can seldom be used for all purposes.

However, carbon steel is used for the manufacture of pipes as it is highly durable. Different types of steel tubes and pipes are used in many industries as it can withstand pressure and seldom break or bend with increased pressure. These steel pipes can be used under water as it is resistant to corrosion. Thick steel pipes are quite tensile and durable with its ability to remain intact under huge pressure. These steel pipes are used in various industries as it can be manufactured according to custom requirements.

Advantages of the Classified Ads Website

In these days there are a lot of firms or companies which offer inclusive results and solutions for distributing more advertisements on the internet. Online classifieds are getting well-liked amongst thousands of people around the globe.

Online classification is the best way to get promotes your business services. This is because these classified websites serve up as one- stop- shop for the buyers as well as sellers. Here you can get all services under single roof. A lot of sellers put up their ads on these classified websites. Some of these websites offer free of cost ads posting service, while the other are paid. You just need to look at the popularity and excellent services of the online classifieds websites where you can put your ads properly and with whole address or contact numbers. You can grab this as opportunity to build up your own classified website and start a source of income.

How To construct and maintain An Online Classifieds Website?

There are a variety of ways to erect online classifieds websites. Few of them are more tedious and multifaceted in case of paid advertisement websites, because there is need to build billing sections for every scratch. In case of free classified ads websites, you can easily build these kinds of online classifieds websites. You can also prefer little software in order to build classified websites for this purpose to earn money. You basically have to purchase these online classifieds website building software. Then you can easily begin building a classified website.

There is an additional benefit with these website building softwares.These software rewards you to use diversity of functions and activities. With the help of these wonderful ads functions you can make your website more attractive and user friendly for both cases like for the buyers as well as for the sellers.

What are the main things you need to add on your classified website?

You know that your website is dedicated for online classifieds; you necessitate adding a range of different categories for the ads. By using this method every seller can easily place their ads in right section. These categories will be filled by the sellers across the country and all over the world. These categories are inclusive of Property, Housing, Rental, Health related, Beauty & Fitness, matrimonial, jobs category, education, Automotive & Vehicles, Clothing & Accessories related and travel and recreation, software and other various services.

One more feature you can add in your classified ads website that is set word count limit and image resolution for your site. So that, when the seller come to your classified ads website and register here after he will able to know how much description and ads explanation he can provide for his products or services as well as the features of the product image.

Classified ads are the excellent way to build well-liked business services and get more visitors to your website. Advertisement websites are very beneficial for each and every one, when you desire to find out any innovative events or also want to share with others, with the help of classified ads websites you can easily accomplish it. Events classified offers valuable information about news openings, exhibitions, concerts, book previews, new malls, shopping malls or movie centers and much more.

Classified ads web sites are an luxurious mechanism of information and they also permit people to interrelate with each other and achieve their aim and goals. If you would like to promote your business and know more about our ads services, just do register here.

Iot Training in Bangalore

Business Overview of Why IoT is so important

Case Studies from Nest, CISCO and top industries

IoT adaptation rate in North American & and how they are aligning their future business model and operation around IoT

Broad Scale Application Area

Smart House and Smart City

Industrial Internet

Smart Cars


Home Healthcare

Business Rule Generation for IoT

3 layered architecture of Big Data – Physical (Sensors), Communication, and Data Intelligence

Introduction of IoT: All about Sensors – Electronics

Basic function and architecture of a sensor – sensor body, sensor mechanism, sensor calibration, sensor maintenance, cost and pricing structure, legacy and modern sensor network – all the basics about the sensors

Development of sensor electronics – IoT vs legacy, and open source vs traditional PCB design style

Development of sensor communication protocols – history to modern days. Legacy protocols like

Modbus, relay, HART to modern day Zigbee, Zwave, X10,Bluetooth, ANT, etc.

Business driver for sensor deployment – FDA/EPA regulation, fraud/tempering detection, supervision, quality control and process management

Different Kind of Calibration Techniques – manual, automation, infield, primary and secondary calibration – and their implication in IoT

Powering options for sensors – battery, solar, Witricity, Mobile and PoE

Hands on training with single silicon and other sensors like temperature, pressure,

vibration, magnetic field, power factor etc.

Machine learning for intelligent IoT

Introduction to Machine learning

Learning classification techniques

Bayesian Prediction-preparing training file

Support Vector Machine

Image and video analytic for IoT

Fraud and alert analytic through IoT

Bio -metric ID integration with IoT

Real Time Analytic/Stream Analytic

Scalability issues of IoT and machine learning

What are the architectural implementation of Machine learning for IoT

Analytic Engine for IoT

Insight analytic

Visualization analytic

Structured predictive analytic

Unstructured predictive analytic

Recommendation Engine

Pattern detection

Rule/Scenario discovery – failure, fraud, optimization

Root cause discovery

Security in IoT implementation

Why security is absolutely essential for IoT

Mechanism of security breach in IOT layer

Privacy enhancing technologies

Fundamental of network security

Encryption and cryptography implementation for IoT data

Security standard for available platform

European legislation for security in IoT platform

Secure booting

Device authentication

Firewalling and IPS

Updates and patches

Database implementation for IoT: Cloud based IoT platforms

SQL vs NoSQL-Which one is good for your IoT application

Open sourced vs. Licensed Database

Available M2M cloud platform







CISCO M2M platform

AT &T M2M platform

Google M2M platform

A few common IoT systems

Home automation

Energy optimization in Home



Smart Smoke alarm

BAC ( Blood alcohol monitoring ) for drug abusers under probation

Pet cam for Pet lovers

Wearable IOT

Mobile parking ticketing system

Indoor location tracking in Retail store

Home health care

Smart Sports Watch

Exploring Kamloops Custom Woodworks and Sidney Auto Electric

Do you cherish the memories of how your new house or office used to be, when you first started, or entered it?

This happens to me most of the time, and I cannot deny the importance of woodwork, in enhancing the interior of my home and office. This is a very interesting fact that our environment is one of the most important factors, which affects our moods and esteems. Like sometimes a glance, at a bunch of flowers can change your mood; same is the case for new and polished interior.

Woodwork and furniture are the most essential components of an interior, whether it is home, office, shop, hotel or a cafe. You cannot experiment whether you are renovating or starting a new built. The woodworks have to be perfect, even if you go for repairs. Also, the quality and variety are critical elements to take care of.

Many businesses provide woodwork services, but there are few who actually deliver, in terms of quality. Kamloops Custom Woodworks provides it at their best, at British Columbia. These are Woodworkers, renovators and new builders; really capable of restoring or changing the look of your shabby woodwork. Both commercial and residential woodwork services are available with Kamloops Custom Woodworks.

This business covers variety in color texture and designs, with special expertise into woodworks essentials. Also, you can customize your woodwork according to your needs, and estimate expense from the experts on the team anytime. Kamloops Custom woodworks are specialized in doors, reception counters and cabinetry, commercial and residential millwork.

Similarly, a much required business of auto electric is located at Manitoba, called as Sidney Auto Electric. This business fulfills day to day demands of automobile maintenance. These repairs are essentials, to keep your automobile functional at all times. For this purpose, the electrical part has to be taken care of. Only a good electric maintenance can make it possible!

When once your car is stuck, has fused wires, or there is a fault in wiring, plugs, head lights or back lights. It is very difficult to get it fixed without a skilled professional. Sidney Auto Electric is a great option to get it done, when you are in Manitoba. It is among the automotive electric experts in town, with solutions for your vehicle maintenance.

These exclusive businesses have adapted a reasonable strategy, to show their appearance in the online directory, phonepages.ca. This will facilitate customers to locate their business easily via internet, before they actually visit the place. This appearance on Phonepages.ca provides the exact location, phone and fax numbers of the businesses. Also, images, customer reviews, and videos of the businesses are available on this site.

Quad Bike – ATV Security

Datatag And iTrack

Data tag and data tool have been around in the motorcycle industry for many years and with great success returning 100’s of machines back to their rightful owners. But just because the advertised in the motorcycle sector it doesn’t mean that the system will not work on Quad Bikes or ATV’s for that matter. Any item of value can be datataged which means that even Buggies and Minimotos could be tagged too.

Datatag were started in the 1990’s with the thought of making a reduction in theft and placing the bias back into the owners hands. The system was designed with a small transmitter that would be buried onto a machine and then could be picked up if scanned by someone who had a receiver. These receivers were only available to police forces. So should the police have cause to scan a vehicle like a motorcycle or agricultural machinery then even if the identification on the machine had been removed then the transmitter/transponder would send the correct signal back to the receiver confirming the identity of the item.

Only recently a piece of plant and machinery that was hired from an A-Plant Hire Centre in the UK. The skid-steer was stolen from the midlands and quickly shipped from the UK to Gibraltar and then carried across the Mediterranean Sea and down through the Suez Canal to Oman where it was unloaded and trucked into Sharjah, in the UAE.

UK police worked tirelessly with international authorities making sure that the vehicle was kept under surveillance until they arrived. The men that were caught in possession of the vehicle were quickly arrested and charged with handling stolen goods. The datatag system was used to give clarification to the police that the item was in fact the one stolen from the uk.

The data-tag system can be placed on any expensive item and is recommended by most leading insurance companies in the UK for Plant and Machinery as well as Motorcycles and Quad Bikes. There is a substantial discount package available to people who have Datatag installed on to their machines and this is then transferred to a new owner should the vehicle ever been sold.

Unfortunately these systems are not like some of the conventional tracking devices that can be moved from one vehicle to another and have complete permanent fixture to the vehicle once installed.

i-Track is a PGS based system which again is fitted by Datatool UK. The system much like any other in it’s class will show up an a screen if you ever need to find your machine if it has been stolen. As well as this it uses the mobile GSM Global Network via the masting system. This allows iTrack to constantly confirm the whereabouts of the machine as a secondary confirmation.

Below you will find some of the key areas that Datatag have insisted are big selling points with their system and, knowing the GPS market I would agree that everything seems to be covered.

  • Probably the smallest and most compact commercial tracking system available increasing options for covert fitment.
  • Rechargeable internal battery back up in case the main power supply is disconnected i.e. the vehicle battery.
  • iTrack will advise if vehicle battery or internal battery level is running low keeping your vehicle covered at all times.
  • The most advanced movement detection system immediately alerts Datatag in case of unauthorised movement.
  • Automatically sets a “Geographical Fence” or “Invisible Security Fence” around the vehicle and raises an alarm if the vehicle or property leaves this secure area without consent or permission.
  • Lower battery drain than any other system currently on the market.
  • Mud and waterproof – capable of working in the harshest of conditions means it’s ideal for Quads, Agri, MX Bikes, ATV’s and Buggies.
  • iTrack is future proof – It can be upgraded to the latest UK Thatcham Category 5 status using the Keyless “Smartcard” operating system.

And looking at all of those Unique Selling Points I’m sure you would feel pretty confident that should your Quad Bike or ATV ever go missing, that you would be paired up again very soon.

Why Your Domain Name is Critical to Online Success

The beginning of wisdom is to call things by their right names…Chinese Proverb

How do you choose a good domain name? Why should you fuss and bother so much over the agonizing process? Is it really that important to “get it right?”  Every day I hear business owners pondering this question. Over and over the mantra is “I need a good domain name but all the good ones are taken!”

Choosing a domain name that captures your business brand, is optimized for local search, and is scalable for your growing and rapidly changing business needs can seem overwhelming. Does it have to be that difficult a process for such an important task? NO! As a matter of fact, it is a lot easier than you think if you follow a few common sense tricks and traits and implement a little creativity in the process.

Basically, selecting a domain name requires employing the following critera:

·         Must be easy to spell in order to avoid confusion

·         Easy to pronounce/read

·         Free from .info or .biz TLD’s that are difficult to remember

·         Uses no hypens, underlines or dots between words and letters

·         Short so it is easy to remember

·         Does not have words that end with one letter that is also the first letter of the next word (ie: firsttimeecommerce.com)

·         Is easily brandable

If you have any friends who are really good at games like Scrabble or Boggle or are champion crossword puzzle solvers, it can be a useful exercise to have them help you with the naming conventions for your site.  Keep in mind, when you create your domain name for your website you are creating the one thing that has the single most long-term impact on your eventual site traffic. Choose well! Whatever name you choose will reside not only on the web but on your business cards, letterhead, invoices, and any other PR material you decide to generate. It must be easy to give verbally over the phone and in conversation so make sure it is easy to spell and say intelligibly. Select a domain name that makes sense and is easy to remember.

In the days of strictly brick and mortar businesses naming your company relied heavily on originality. You had to make sure your business’ name was nothing like your competitor’s so your business stood apart. It is not that much different today! Now you want to make sure your domain name communicates who and what you are all about, is ‘brandable,’ and works as a solid email address too. That way you are marketing even when you send out emails.

According to Ries and Trout in their books, “Positioning: The Battle of Your Mind” and “The 22 Immutable Laws of Marketing,” domain name selection is a form of positioning. It is often the first point of contact that consumers have with you and your marketing messages. It is subliminally critical, according to Ries, to make a positive first contact with your target audience. Your name must convey specific information that is categorized from the consumer perspective.  For example, when people look for car repair shops do they look under the word “auto” or “automotive”? Do they look for a “dental” or “dentist”? Think like a consumer and how they will search for your business and how will they remember your name again and again when you select your domain name.

How do you make your name easily located, remembered, and differentiated from the hundreds of thousands of others on the Internet? Differentiation is important but the real goal is to attract the greatest number of potential customers to your site. By incorporating the right balance of keywords, geo-targeting, and branding you can potentially dominate your market with just a little effort.  

Keywords are the trigger words that the local search engines use in combination with a few other SEO tricks to assign your site a “position” in web directory listings. Keywords are similar to categories in that they are the words and phrases used by consumers who are seeking information on the Internet. Geo-targeting is a physical location associated with your business. The search engines know where you are located and through the consumer’s IP address he/she is using to search a directory on the internet the internet knows where they are located geographically.  Many searches on Google will generate a search result that has a map with local listings followed by “normal” search engine listings related to the search phrases used. The businesses that show in the map list all have geographical relevance to the search. These things all become linked to the naming conventions you employ when creating your domain name. For example, if you have a The Pizza Palace in Seattle and you sell gourmet pizzas you should seriously consider selecting a domain name that incorporates keywords, geo-target and branding elements: GourmetPizzaPalaceSeattle.com or Seattlegourmetpizzapalace.com

The name is somewhat alliterative (Pizza Palace) so it is easy to remember, has a geo-target (Seattle), and keywords (Seattle, gourmet pizza, pizza). It is also not too long and easy to read. It is critical to try and strike a balance when trying to incorporate all three of these elements in selecting a domain name. As long as it is catchy and easy to remember and strikes that balance you can’t help but have a winner on your hands. The right domain name is worth its weight in gold.

Now hurry out there and buy your domain name before someone else does!

Drivers License Numbers – How to Search for a Person with a Drivers License Number

Sometimes you may have to find someone who has, for whatever reason, made it hard to find them. It may be that they simply moved on without a forwarding address, but it also may be that they are deliberately hiding. It does not matter – hard to find is hard to find.

The reason you are searching for someone does not matter. You may want to search for a person simply to get in touch with an old friend. But you may also be searching because, for example, they owe you money or you need their help in a legal matter. Or you may be searching because you are considering hiring someone who needs to have a clean driving record.

The reasons you have their license number can vary as well. You may have their driver’s license number because they had to provide you with a copy in order to, say, cash a check or sign a lease or apply for a job.

Regardless of why you have it or why you are looking for them, if you have someone’s driver’s license number, finding them or information about them can become much easier, although not necessarily free to do.

While searching for people when you have other details can often be as simply as typing the information into your favorite search engine, the likelihood this will work with a drivers license number is practically nonexistent.

If you are checking someone’s records for employment purposes, you will need to access Registry of Motor Vehicle records. You can request someone’s driving record and other related information yourself, or you can use a third-party service. You also need the permission of the person who’s driving record you are requesting. You can make your request in writing or in person from any DMV office or examination station.

On the other hand, if you are trying to find someone and do not have their permission, you will likely need to use the service of a private detective or specialized third-party service as such records are not made public to just anyone without permission. There are exceptions to the permission requirement, such as for use in court proceedings, but using a third-party (be it a detective, attorney, etc.) will likely be worth the money.